The rising trend of videos on social media isn’t hidden from anyone. All of us are so actively engrossed in video content these days (you might just be watching a......
Continue Reading
Social media has been ever-evolving and it has gained more prominence in the past couple of years, as covid took over and forced people to stay inside their houses. Social......
Continue Reading
If you have a business, then you have competitors. Unless you’re in the business of selling ice to eskimos, you are definitely going to have other businesses competing for your......
Continue Reading
The first market research interview I did with a customer, they said that they used Hootsuite. I said “what’s that?”. The second interview they said that they used Sprout Social......
Continue Reading
If you are a founder of a very early stage startup or if you work with one, you would have a fair amount of idea as to how hard it......
Continue Reading
No matter if your business is old or new, or big or small, social media should be an integral part of your marketing mix. Social media holds immense potential in......
Continue Reading
We have all heard the phrase – “Testing the waters” and surely the practicality of the phrase does make sense. You wouldn’t want to start any project before getting the......
Continue Reading
Have you ever been in a situation where you have had to perform a competitor analysis in order to better understand the competitive landscape for your product or for your......
Continue Reading
Whenever we think of artificial intelligence (AI), we imagine all these futuristic robots and robotic voices, analyzing and visualizing a modern tech dystopian world. Most of us have watched at......
Continue Reading
Every morning after you wake up, the first thing you do is reach for your phone. The moment you turn the screen on, you have hundreds of social media notifications......
Continue Reading