Social media has been around for a few years and it is not going away anytime soon. Especially after the pandemic, there has been an increase in the advocates of......
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The rising trend of videos on social media isn’t hidden from anyone. All of us are so actively engrossed in video content these days (you might just be watching a......
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Social media has been ever-evolving and it has gained more prominence in the past couple of years, as covid took over and forced people to stay inside their houses. Social......
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If you have a business, then you have competitors. Unless you’re in the business of selling ice to eskimos, you are definitely going to have other businesses competing for your......
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The first market research interview I did with a customer, they said that they used Hootsuite. I said “what’s that?”. The second interview they said that they used Sprout Social......
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If you are a founder of a very early stage startup or if you work with one, you would have a fair amount of idea as to how hard it......
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No matter if your business is old or new, or big or small, social media should be an integral part of your marketing mix. Social media holds immense potential in......
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We have all heard the phrase – “Testing the waters” and surely the practicality of the phrase does make sense. You wouldn’t want to start any project before getting the......
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Have you ever been in a situation where you have had to perform a competitor analysis in order to better understand the competitive landscape for your product or for your......
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Whenever we think of artificial intelligence (AI), we imagine all these futuristic robots and robotic voices, analyzing and visualizing a modern tech dystopian world. Most of us have watched at......
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