Irish Airlines - Competitor Analysis

The top 2 Irish airlines are not just competing in the air, they are also up against each other on social media. We all know how active Ryanair is on social media, we are pretty sure that at least once you must have come across a viral Reel or TikTok from Ryanair. It would come to your surprise that Are Lingus are also very active on social media and they actually have a higher engagement rate on Instagram than Ryanair.

Using Connect Mor, we performed a competitor analysis for the Irish airlines and the results are interesting!

Irish airlines competitor analysis

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competitor analysis on social media