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Let your competitors’ marketing budget work for you

The medical and pharmacy sectors are not a very common name in the realm of social media. Because of its niche, companies working in the medical domain are not very active on social media. But since pharmacy chains are competing in a B2C environment, social media comes into play.
Using Connect Mor, we performed a competitor analysis for the Irish pharmacy chains and the results have been quite interesting!
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Let your competitors’ marketing budget work for you