The sustainability of products has overtaken almost every product niche. Users want to associate themselves with sustainability and buy products from brands that portray sustainability. The clothing niche is highly competitive but the sustainable clothing niche is a different domain altogether. Brands working in the sustainability niche need to create a better brand identity on social media so that consumers can build a sense of loyalty and believe in these brands.

Using Connect Mor, we performed a competitor analysis for the Irish sustainable clothing brands and the results have been quite interesting!